Software Development Firm Bagged 100+ Leads with Callbox ABM

The Client

The Client is a software development and consulting firm, providing improvement, business integration, and business intelligence to a variety of industries, local governments, non-profit organizations, and startups.

Lines of Business
Customer Software Development, Business Technology Assessments, Software Requirements Engineering, Staffing Augmentation, Extending Software Life, Mobile Workforce Solutions, Document & Content Management, Project Outsourcing, Data Management Solutions

The Challenge

The Client has been providing business intelligence and integration solutions for nearly two decades. Their expertise on mobile application, web development, custom system to accommodate startup ideas, and consulting advice on upgrades for existing or outdated software enabled them to build a roster of happy clients and a large library of success stories overtime.

The Client believes in the constant improvement and integration of methods to meet the specific needs of their customers which includes both internal innovations and external alliances with other industry experts, and outsourcing sales and marketing methods.

Example scenarios are the innovation in the BI landscape and the uptick in cloud-based BI which affected the buyers’ purchase behavior.

The Client found these changes quite challenging as they needed to run internal system upgrades before they can roll out the same for their customers, and needed to outsource lead generation strategy to help them engage both current and future clients.