Software Company Favors Callbox Sales Leads Over Own Contact List [CASE STUDY]

Software Company Favors Callbox Sales Leads Over Own Contact List

291
Sales Appointments
432
MQLs
323
Social Media Connections
Industry
IT, Software / Technology
Location
York, PA, United States
Headquarters
York, PA, United States
Campaign Type
Lead Generation, Appointment Setting, Data Profiling
Target Location
USA
Target Industries
Any ($35M+ Annual Revenue, 65+ Employees)
Target Contacts
CIOs, CTOs, IT Directors, IT Managers

The Client

The Client is a Microsoft Certified Business Partner providing global services for industry-specific implementation of Microsoft Dynamics. A Microsoft’s Eastern Region Competency Awardee, the Client is an authorized reseller of Microsoft Dynamics AX “Axapta”, Microsoft Dynamics GP “Great Plains”, and dynamics CRM.

The Challenge

Before engaging Callbox, the Client had difficulty generating a sufficient number of leads for its inside sales team due to a saturated contact list, limited market reach, and changing lead qualification requirements.

With its priorities on selling, the Client needed a reliable lead generation partner to fill the gaps that were emerging in its sales pipeline with sales-ready leads, so that its inside sales team could focus on converting those leads into sales, instead of spending their limited time prospecting.

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