SaaS HR Firm Speeds Past Sales Pipeline Growth with Callbox [CASE STUDY]

SaaS HR Firm Speeds Past 2.5x Sales Pipeline Growth with Callbox

116
Sales Appointments
161
MQLs
350
Social Media Connections
Industry
HR Software
Location
Singapore
Headquarters
Japan
Campaign Type
Lead Generation, Appointment Setting
Target Location
Singapore & Malaysia
Target Industries
Construction, Manufacturing, Wholesale Trade, Retail Trade, Services, Logistics
Target Contacts
HR Manager, IT Manager, Finance Managers, CEO, Owner

The Client

The Client is the Singapore office of a cloud-based HR software solutions provider headquartered in Japan. The company’s main offering is its on-demand, subscription-based time attendance software used by more than 9,500 companies and 600,000 users throughout Asia.

The Challenge

Building on the success of its cloud-based time attendance management solution, the Client recently rolled out a more internationalized version of its flagship product. As of February 2018, the current platform served 9,500 companies with over 600,000 users, mostly located in Japan.

To accelerate its customer acquisition initiatives, the Client sought to expand into several key Southeast Asian countries. The Client’s own research indicated a strong potential for tight product-market fit in the region, placing Southeast Asia as the next major growth driver for the company.

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