RSVPs & Appointments: Software Leader Wins Double Hits with Callbox
Client
- IT, Software
- Singapore, Malaysia, Indonesia, Philippines
- HQ: Singapore
Target Market
- Singapore, Kuala Lumpur, Jakarta
- Banking and Insurance with 100 employees and up
- COO, CIO, CTO, IT Director, VP of IT Applications, VP of Corporate IT, Head of Digital Transformation, VP of Customer Experience, VP of Customer Support, VP/Head of Operations
The Client
The Client is a multi-awarded software company that has rich experience in delivering over 100 mission-critical applications, integrating Cloud, CRM, Data Analytics, and other leading technologies, to more than 300 customers across Asia.
Lines of Business
Salesforce Automation, Customer Service Platform, Analytics, Machine Learning
The Challenge
The Client has been delivering best-in-class enterprise solutions to a wide range of industries for more than a decade which helped them stack up a huge number of clients around Asia.
Despite the rich experience and market leadership, the software leader continues to develop and innovate custom technology, market partnerships, and best practices to provide seamless business solutions such as outsourcing a lead generation provider to help them scale up their marketing and sales numbers.
And for the year’s planned marketing campaign, the Client chose Callbox to help them run a series of IT events in three major countries in APAC which required two things: an updated and profiled contact list of their target customers, and a dedicated team to help them invite prospects to the events.
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