Robotics Firm Found New Set of Distributors with Callbox Multi-Channel Lead Generation Campaign
The Client is a Danish company, specializing in developing and manufacturing end-effectors or End-of-Arm tooling (EOAT) for collaborative and light industrial tools, and provides gripping and sensing technologies for companies that are into industrial automation.
The Client manufacture products that enable their customers’ workforce to work side-by-side with collaborative robots to achieve faster and better productivity. This principle applies in every product they manufacturer, and also the message they wanted to convey to their target audience.
They have worked with several outsourced marketing providers before, but did not generate good results. The lack of channel to use to reach potential prospects and convey their message, was seen to have caused the campaign’s poor performance.