client success story
CS_MF_Robotics-Firm-Found-New-Set-of-Distributors-with-Callbox-Multi-Channel-Lead-Generation-Campaign

Robotics Firm Found New Distributors with Callbox Lead Generation Campaign

SALES QUALIFIED LEADS
167
POTENTIAL LEADS
40
REQUESTS FOR INFORMATION
22
FOLLOW-UPS
10
FOR CALLBACK
6
NEW SOCIAL MEDIA CONNECTIONS
297
Industry
Manufacturing, High Tech
Location
APAC, USA, DACH, Europe
Headquarters
Denmark
Campaign Type
Lead Generation, Appointment Setting
Target Location
USA
Target Industries
Distributors (robots, sensors, vision/camera, motors, control boards, actuators, PCBs, switches), Industrial Automation & amp,System Integrators
Target Contacts
Managing Director, CEO, GM, Engineering Manager/Director, Technical Manager/Director, Sales Manager/Director, BDM

The Client

The Client is a Danish company, specializing in developing and manufacturing end-effectors or End-of-Arm tooling (EOAT) for collaborative and light industrial tools, and provides gripping and sensing technologies for companies that are into industrial automation.

The Challenge

Technology has come of age, and many see it as a potent tool for business; thus, despising human capability at times.

The Client, however, has a clear view of collaborative applications that leverage both machine and human potentialities. They manufacture products that enable their customers’ workforce to work side-by-side with collaborative robots to achieve faster and better productivity. This principle applies in every product they manufacture, and in the message they want to convey to the target audience.

They have worked with several outsourced marketing providers before, but the campaigns did not generate good results. The lack of channels to reach potential prospects to convey their message was seen to have caused poor campaign performance.

 

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