The Client is a robotics company that provides a wide array of tools and software for collaborative applications. Supported by its in-house e-learning platform, the Client makes it easy to deploy collaborative automation tasks regardless of skill level or previous robotics experience. Its solutions help small and mid-sized manufacturers optimize their processes and grow their business with greater flexibility, higher output and improved quality.
Lines of Business
Accessories, Sensors, Gripping, Software, Mounting, Tools
Although many perceive technology innovation as the frontier for business success, the Client has a clear view of collaborative applications that leverage both machine and human potentialities. That is why they create products that enable their customers’ workforce to work alongside automation and robotics to achieve faster and better productivity – a value proposition that they wanted to convey to the target audience through a marketing campaign.
The Client has worked with several outsourced marketing providers in the past, but recently dropped the idea as the campaigns did not turn in good results. Callbox’s multi-channel marketing approach, however, made them reconsider outsourcing.