How Outbound Lead Generation Fueled Growth for an IT Software Firm
MQLs
92
SQLs
41
New LinkedIn Connections
210
Industry
Technology
Location
United States
Headquarters
United States
Campaign Type
Lead Generation, Appointment Setting
Target Location
US-wide
Target Industries
Information Technology, Managed IT Services, MSPs and IT Service Providers, Mid-market and Enterprise Businesses
Target Contacts
CIOs, CTOs, IT Heads, Directors of IT Operations, VP of Technology, IT Infrastructure Managers
The Client
The Client is a global provider of enterprise IT management and automation software, helping organizations and managed service providers streamline IT operations, improve security, and scale more efficiently. Its solutions support complex IT environments and are designed for mid-market and enterprise businesses with distributed infrastructures.
The Challenge
As the Client continued to expand its footprint across the US, it faced increasing pressure to generate a steady flow of qualified sales opportunities. Its in-house sales team was heavily focused on closing deals and managing existing accounts, leaving limited capacity for consistent outbound prospecting and early-stage lead qualification.
