MSP Provider Built New Account Connections with Callbox ABM Campaign
Sales Appointments
54
MQLs
110
Social Media Connections
599
Industry
IT
Location
AU
Headquarters
AU
Campaign Type
Lead Generation, Appointment Setting
Target Location
AU
Target Industries
All
Target Contacts
IT Manager, Office Manager, CEO, CTO, CIO, CFO
The Client
The Client is a managed service company that strategically partners with industry leading manufacturers and service providers to provide responsive business solutions for clients. Its dynamic portfolio solutions meet the needs of 250+ clients across Australia.
Lines of Business
IT Managed Service, Business Process Automation, Cybersecurity, Cloud, Internet and Print
The Challenge
The Client needed help in promoting its fiber service to target accounts or existing customers, and generate new leads at the same time. They were also looking for new outreach channels to use in connecting with prospects, and be able to reach and engage all target accounts within the target timeline.
