MSP Lead Generation Case Study: 150 SMB Clients in 90 Days
Sales Qualified Leads
150
Marketing Qualified Leads
420
Social Media Connections
690
Industry
IT Managed Services/MSP
Location
United States
Headquarters
United States
Campaign Type
Lead Generation, Appointment Setting
Target Location
US-wide (Focus: Mid-Atlantic, Southeast, Midwest)
Target Industries
Small and Medium Businesses (SMB)
Target Contacts
SMB Business Owners, CFOs, IT Directors, Operations Managers
The Client
The Client is a U.S.-based managed services provider offering IT support, cybersecurity, cloud, and data protection solutions. With over 500 employees, they serve businesses of all sizes, with tailored packages designed specifically for SMBs.
The Challenge
Although the Client was a nationally recognised MSP with a solid track record, they faced challenges scaling their SMB customer base quickly. Their in-house team was focused on servicing existing clients, leaving little bandwidth for a large-scale outbound push.
They needed a partner who could help them execute a short-term, hyper-focused program to capture SMB market share in key U.S. regions and fill their pipeline with sales-ready opportunities.
