MFA Security Firm Raced from Meetings to Proposals with Callbox ABM

The Client

The Client is a leading independent multi-factor authentication security provider, serving customers across the globe including banking, governments, and corporate enterprises. Its solution has evolved from a banking VPN centric product to a comprehensive SSO solution, which is SAML compliant and ADFS friendly.

The Challenge

The Client has been serving more than a million end-users through banks, organizations and enterprises for more than a decade, and distributes its multi-factor authentication solutions worldwide through business partners in North America, EMEA, and APAC.

Despite their good standing, the Client aimed to scale the number of end-users in Australia and New Zealand, and wanted to achieve this through a holistic marketing approach such as utilizing multiple outreach channels like vice, email, chat, and social media, but which their in house-marketing team had limited access to.

Seeing the challenge on skills and tools, the Client quickly decided to outsource to expedite the project, but the decision as to which provider they would hire went through a thorough process. Among a list of lead generation firms, the Client chose Callbox.