Machinery Solutions Leader Finds New Potential Leads Via Callbox ABM
The Client
The Client is a global market leader with a broad range of innovative mission-critical air, fluid, energy and medical technologies, providing service and solutions to increase industrial productivity and efficiency.
Lines of Business
Compressor Systems, Power Tools, Lifting & Material Handling
The Challenge
The Client is focused on continuous innovation and development of groundbreaking technologies to deliver superb efficiencies, reliability and performance to make their customers’ lives better, effectively carrying these objectives out by engaging investors and channel partners, leveraging each one’s capabilities to help them improve internal processes and address the challenges they face.
In the sales and marketing aspect of the business, the Client has always been adaptive to technology advancements and innovative prospecting ideas which is to engage customers at a long term, and keep churn at a minimum.
In this campaign, the Client did a careful selection among a list of lead generation companies who could help them offer their maintenance services, but chose to work with Callbox due to the latter’s rich experience in handling multi-channel campaigns.