CS_OTH_B2B-Logistics-Brand-Seals-6M-in-New-Deals-from-Callbox-Campaign

B2B Logistics Brand Seals $6M in New Deals from Callbox Campaign

$6M
New Sales
83
Sales Appointments
48
MQLs
Industry
Logistics
Location
Pittsburg, PA
Headquarters
Pittsburg, PA
Campaign Type
Lead Generation, Appointment Setting
Target Location
US
Target Industries
Miscellaneous Retail, Household Furniture…
Target Contacts
Logistics Coordinator, Procurement Manager, Operations Manager, Shipping Manager, Home Delivery Operations Manager, C-level, President

The Client

The Client provides specialized logistics solutions to manufacturing, technology, wholesale, retail, and home delivery companies throughout the United States. Its primary lines of service include managed freight, logistics, shipping, and storage. The company currently has more than 200 employees and annual revenues of over $30 million.

The Challenge

To support its push into the U.S. home delivery space, the Client had put together a “full spectrum” marketing plan. The primary strategy combined a number of digital and outbound channels deployed throughout their conversion funnel.

During planning, the Client had also decided to divide the marketing activities between its internal team and an outside marketing agency. A third-party vendor would handle most of the early-stage prospecting and lead generation activities, while the company’s in-house agents took care of activities further down the funnel.

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