Leading Global Facilities Management Company Adopts Telemarketing After First Campaign With Callbox [CASE STUDY]

Leading Global Facilities Management Company Adopts Telemarketing after First Campaign with Callbox

20
Sales Appointments
63
MQLs
100+
Net New Prospects
Industry
Facilities Management, Maintenance Services
Location
Melbourne, VIC, Australia
Headquarters
Saginaw, MI, United States
Campaign Type
Lead Generation, Appointment Setting
Target Location
Dandenong VIC, Melbourne VIC, Elizabeth SA
Target Industries
Commercial Buildings, Warehouses, Industrial Facilities
Target Contacts
Facilities Manager, Office Manager, Owner

The Client

The Client is an Australia-based privately-owned facilities management company with corporate headquarters in Saginaw, Michigan and Chicago, Illinois. It provides integrated facilities management services including mechanical, electrical, fire service, hydraulic, janitorial services, landscaping, and pest control.

The Challenge

For many years, the Client had been relying on occasional email and inbound marketing efforts to generate sales opportunities. Despite its impressive portfolio of services, it often struggled to produce a sufficient number of sales leads to reach its production targets.

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