The Client is a leading medical provider of safe and effective devices for anesthesia, ICU, Long Term Acute Care and Emergency areas of hospitals and Same Day Surgery Centers, and products for patients in home care.
Research shows that the medical devices industry’s anticipated growth in the next five years is approximated at $200 billion.
However, increasing market share in medical devices is a recurring problem that marketing experts face. With the rising of rivals in the market, many find their share depleting, which the Client itself has been struggling with for over a couple of years now.
The Client’s high performing medical devices are mainly used in ICU and LTAC. One of their core products is an anesthesia filter which allows for the multiple patient use of the anesthesia breathing circuit, which they wanted to widely market to surgery centers across the US. But, looking at the scope of work that the project requires, the Client held off on all action plans until they found the right marketing strategy to use.
The Client believes that having the right strategies in place would put them in the forefront of the medical devices industry, and help them regain market share.