client success story
CS_AD_Targeted-Lead-Generation-Speeds-Up-SG-Digital-Marketing-Firms-Expansion

Targeted Lead Generation Speeds Up SG Digital Marketing Firm’s Expansion

Sales Appointments
148
Completed Leads
80
Requests for Information
116
Industry
Marketing, Advertising, Sales
Location
Singapore
Headquarters
Singapore
Campaign Type
Lead Generation, Appointment Setting
Target Location
Hong Kong, Singapore
Target Industries
Food & Beverage, Retail, Beauty/Cosmetics, Fashion, Travel, Mobile Apps, IoT, Hospitality, Entertainment, Consumer Processed Goods, Consumer Services, Consumer Electronics, Financial Services
Target Contacts
Marketing Managers, Marketing executives, marketing directors, marketing assistant, brand manager, brand director, owner, social media manager, social media director, digital marketing manager, digital marketing assistant, digital marketing director, marketing strategist, digital strategist, events director, events marketing manager, events marketing, head of marketing, head of digital marketing, head of branding, co-founder

The Client

The Client is a digital marketing agency based in Hong Kong that specializes in social media marketing, email marketing, affiliate marketing, and PPC advertising. The company targets SMBs in the APAC and North American regions.

The Challenge

As one of a handful of highly-specialized digital marketing companies in Singapore, the Client recently expanded into the influencer marketing space.

When the company unveiled their full-service influencer marketing package initially to the Hong Kong and Singapore markets, the Client was planning to follow this up with a full rollout in the rest of their APAC and North American segments in the following year.

The company wanted to accelerate the first phase of this expansion, so they decided to support their overall marketing efforts with targeted outbound tactics. The owner and CEO was convinced that outbound could be a “force multiplier” to inbound in terms of “scaling up direct touches.”

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