Data Automation SaaS Scales Fast with 3-Month Lead Gen Program
Sales Qualified Leads
28
Marketing Qualified Leads
52
New Social Media Connections
170
Industry
SaaS
Location
Oakland, CA
Headquarters
United States
Campaign Type
Lead Generation, Appointment Setting
Target Location
US-wide
Target Industries
Retail, Finance, Logistics, Manufacturing, Healthcare
Target Contacts
IT Directors, Cloud Architects, Heads of Analytics, Head of Data Engineering
The Client
The client offers an automated data integration platform that enables businesses to centralise data from multiple sources into cloud data warehouses. With strong momentum among tech-forward startups and SaaS firms, the Client sought to expand its reach into more traditional industries, including retail, finance, and logistics.
The Challenge
Entering less digitised industries presented several hurdles. Many prospects were still operating on outdated ETL pipelines, and awareness of the benefits of modern data integration was limited. The Client’s internal resources were stretched thin across existing deals and product-driven initiatives, making it challenging to dedicate time to warming up new markets.
