The Client provides professional managed cleaning services to businesses, government offices, and nongovernment organizations across Victoria and all over Australia. The company’s customer segments include: office, commercial, hi-rise, industrial, retail, medical, and hospitality buildings.
Although the commercial cleaning sector is projected to grow at a healthy 5.0% each year, commercial cleaners continue to face fierce competition and strong downward price pressure, leading to falling sales and shrinking profit margins across the industry.
As a result, commercial cleaning providers like the Client now look to include more proactive marketing tactics in their customer acquisition programs. Having this in mind, the Client focused on inbound marketing, but later planned to reintroduce outbound prospecting into its marketing mix to supplement its inbound efforts. The company’s current prospecting program generates an average of 20 face-to-face appointments each month, and the Client aims to increase it by at least 25%.