client success story
AU Janitorial Firm Wins 6 New Clients and 330K in Deals from Campaign [CASE STUDY]

AU Janitorial Firm Wins 6 New Clients and $330K in Deals from Campaign

In Won Deals
$330,000
Close Rate
26%
MQL
87
Industry
Commercial Cleaning
Location
Melbourne, AU
Headquarters
Melbourne, AU
Campaign Type
Appointment Setting
Target Location
Melbourne, AU
Target Industries
All industries except government schools and hospitals
Target Contacts
General Managers, Operations Managers, Maintenance Managers, Office Managers, Owners

The Client

The Client provides professional managed cleaning services to businesses, government offices, and nongovernment organizations across Victoria and all over Australia. The company’s customer segments include: office, commercial, hi-rise, industrial, retail, medical, and hospitality buildings.

The Challenge

Although Australia’s commercial cleaning sector is projected to grow at a healthy 5.0% each year until 2019, commercial cleaners continue to face fierce competition and strong downward price pressure, leading to falling sales and shrinking profit margins across the industry.

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