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US-based IT GRC Services Company Gains 180 Sales Appointments

180 Sales Appointments

320 MQLs

543 Social Media Connections

Industry
IT GRC Services
Location
USA
Headquarters
New York
Campaign Type
Lead Generation & Appointment Setting
Target Location
US-wide
Target Industries
All Industries
Target Decision Makers
Risk and Compliance Officers, Legal Officer, CTOs

The Client

The Client is a full-service IT firm with a multi-disciplined team that can handle every aspect of business IT. They cater to growing, mid-sized, and enterprise organizations to enable them to achieve their business goals in order to scale up their operations, reduce risks, and get a consistent service experience. The Client’s specialty is its GRC services wherein they align their IT with business objectives all while effectively managing risk and meeting all compliance requirements.

The Challenge

The Client already has an internal marketing team reaching out to their clients, offering solutions for their main pain points such as risk data quality and management, lack of flexibility to extend the current systems, risk technology adaptability to changing regulatory requirements, etc. They struggled with overwhelming their marketing team as well as not successfully driving in any new leads.

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