US-based IT GRC Services Company Gains 180 Sales Appointments
Sales Appointments
180
MQLs
320
Social Media Connections
543
Industry
IT GRC Services
Location
USA
Headquarters
New York
Campaign Type
Lead Generation, Appointment Setting
Target Location
US-wide
Target Industries
All Industries
Target Contacts
Risk and Compliance Officers, Legal Officer, CTOs
The Client
The Client is a full-service IT firm with a multi-disciplined team that can handle every aspect of business IT. The Client’s specialty is its GRC services wherein they align their IT with business objectives all while effectively managing risk and meeting all compliance requirements.
The Challenge
The Client already has an internal marketing team reaching out to their clients, offering solutions for their main pain points such as risk data quality and management, lack of flexibility to extend the current systems, risk technology adaptability to changing regulatory requirements, etc. They struggled with overwhelming their marketing team as well as not successfully driving in any new leads.
