ICT Leader Aced More Than A Thousand New Leads With Callbox’s ABM Appointment Setting Program

  • 1,248 SQLs

  • 23,050 Decision Makers Reached

  • 59,103 Accounts Touched

  • 21,164 Emails Delivered

  • Industry

    IT, Software, Advance Electronics Technology

  • Location

    Malaysia

  • Headquarters

    Taiwan

  • Campaign Type

    Appointment Setting

  • Target Location

    Malaysia-wide

  • Target Industries

    All Industries

  • Target Decision Makers

    IT Managers, IT Directors, CTO, CEO

The Client

As a multinational company and one of the world’s top ICT brands, the Client specializes in advanced electronics technology. It’s core business focuses on fusing hardware, software and services to open up wider possibilities for businesses and consumers alike.

The Challenge

The Client has more than four decades of ICT experience and leadership. It started with service-oriented technologies and has kept the battle in its hands until it lost bearings in 2011 due to management hit-or-miss and tough market competition.

The ICT magnate saw a decline in their revenue and sagging interest from their customers with competitors’ rapid release of mobile devices that made them seem invisible in the market.

Although several innovations were launched to snatch their target customer’s interest back, the problem continued for a couple of years, resulting to difficulty in promoting their new line of products. This called for the client to outsource some of its functions, particularly sales and marketing.

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