IaaS Firm Converted Old Contacts Into Warm Leads

The Client

The Client is a trusted, global AI-powered IaaS (Identity-as-a-Service) online mobile payments and identity verification company, providing card and validation products for mobile and web transactions. Their solutions help eradicate online identity fraud through end-to-end verification solutions for customers to meet their AML and KYC compliance. The Client is also an awardee of Frost & Sullivan’s North American Entrepreneurial Company for the Biometric Security Solutions Industry.

The Challenge

The Client ran a lead generation campaign with a marketing agency in the previous year, but the leads never rolled into warm conversations after the campaign. This time, it hopes to reach out to those targets again, and prefers to partner with someone who has the tools and experience in cleansing, profiling and expanding the database, building brand awareness, and establishing social media connections, apart from generating highly convertible leads.