Industrial Supplier Widens Market Lead with Callbox’s Help

48 Sales Appointments

46 Follow-ups

42 Requests for Information

Industry
Manufacturing and Trading
Location
Hong Kong
Headquarters
Hong Kong
Campaign Type
Appointment Setting
Target Location
Australia, Indonesia, Malaysia, Philippines, Singapore, Thailand
Target Industries
Roofing, Siding, and Sheet Metal Work; Fabricated Structural Metal Products; Miscellaneous Structural Metal Work
Target Decision Makers
Managing Director, C-suite, Labels & Board Directors, Innovation Directors, Operations Managers/Director, Sales and Marketing Directors & Managers

The Client

The Client manufactures and distributes industrial supplies such as decorative stainless steel sheets and other ornamental products used in interior fit-out projects. The company’s headquarters is located in Hong Kong, and it carries out the bulk of its manufacturing operations in Guangzhou, China.

The Challenge

Before the campaign, the Client’s sales development model placed much of the prospecting and lead qualification burden on sales reps.

Sales was responsible for finding potential customers and booking introductory appointments with prospects, without much in the way of prior screening. Under this setup, the Client estimated that reps were spending less than a third of their time actually talking to prospects, which dragged down both sales productivity and the quality of the customer’s buying experience.

It was clear that the Client needed to outsource prospecting and lead qualification. But since the company was selling highly-customized products across different geographic markets, the Client wanted to partner with an agency that had both industry knowledge and regional experience.

Download the Full Story

Fill up our form below and you’ll be able to read in-depth strategies and tools that contributed to the campaign’s success based on the Client’s challenges and goals.

We keep any info you share with us private and confidential. For more on how we process and protect your data, please review Callbox’s Privacy Policy

Callboxinc.com - B2B Lead Generation Company