Callbox Accelerates GovTech Expansion in US
Sales Appointments
174
Marketing Qualified Leads
93
Social Media Connections
169
Industry
GovTech
Location
Texas, USA
Headquarters
Austin, Texas
Campaign Type
Lead Generation, Appointment Setting
Target Location
US-wide
Target Industries
Government Agencies and Departments, Smart City Development, Public Healthcare Technology, Transportation and Urban Mobility, Education Technology (Public Institutions)
Target Contacts
Chief Information Officer (CIO), Director of Digital Services, IT Project Manager (Public Sector), Procurement Manager (Government IT), Smart City Program Director
The Client
The Client is a policy management platform built for the evolving needs of digital government. Designed to support regulatory modernisation, they help public sector organisations coordinate policy development, streamline approvals, and improve transparency across departments.
The Challenge
Expanding into US territories presented a B2B lead generation challenge for a US-based GovTech company. Limited contact data for government decision-makers and fragmented communication hindered their internal efforts, resulting in low response rates and long sales cycles. To efficiently generate B2B leads and secure meetings, they outsourced this function to Callbox to overcome data scarcity and engagement barriers to accelerate market penetration.
