The Client is a leading governance and cyber risk company, providing global customers with Cloud & Cyber Security, Compliance Services, Risk & Governance, Red Teaming & Penetration Testing, Health Checks, and PCI DSS, ISO27001, ISM/IRAP certifications.
Lines of Business
GRC Strategy, Offensive Security, DroneSec
The Client has an in-house marketing and sales staff, but still looked for an agency due to two reasons: to help them build a list of prospective companies and to market their range of products and services. Although they do both marketing and sales, the effort spent on closing deals appears to be very minimal as the team’s attention is divided between generating new leads and converting into sales, resulting in low conversion rate. So, the Client decided to outsource a lead generation company who can provide them new potential leads, and give their business development team enough time to nurture and convert leads into sales.