Global Medical Device & Healthcare Firm’s Covid Test Kit Helps PH Cope with In-Office Work

The Client

The Client is more than a hundred years old multinational medical device and healthcare company, a market leader in Glucose Monitoring, Blood and Plasma Screening, Adult Nutrition, Pediatric Nutrition, Heart Pumps, Remote Heart Failure Monitoring, Point of Care Testing, and Chronic Pain Devices.

The Challenge

The Client constantly creates breakthrough products in diagnostics, medical devices, nutrition and branded generic pharmaceuticals that help consumers lead healthier lives, a best practice carried out since its inception more than a century ago that transcends time and global health challenges like the recent Covid-19 pandemic.

Being on top in advancing innovations in the healthcare industry, the Client created an antigen kit which is readily available to offices and other workplaces that require physical or face-to-face work.

Promotions and sales for the new product also took a more innovative approach – outsourcing a holistic marketing program which utilizes multiple channels in reaching and engaging target users.