The Client is a global leader in cyber protection, providing innovative backup, anti-ransomware, disaster recovery, storage, and enterprise file sync and share solutions. Few years after their inception in 2003, they have evolved into a global software lead, and now serve 5.5 million consumers, including Fortune 500 companies, in 150 locations worldwide.
Although founded in Singapore, the Client took initial expansion steps outside the city state, and grew branch offices in North America and Europe. After stabilizing their offshore branches, they decided to focus on expanding their Asia Pacific presence, particularly Singapore and ANZ markets.
Scaling the business, however, takes considerable effort which means, for the Client, augmenting outsourced resources for their sales and marketing to amp up the customer base, and increase sales eventually.