Global CRM Scaled Up Market Reach Big Time with Callbox ABM Campaign

The Client

The Client is a service-first CRM company that builds software designed to improve customer relationships, with offices in 160 countries and territories, serving more than 160,000 customers worldwide.

The Challenge

The Client knows that for a business to be able to deliver exceptional service is to engage its customers based on their needs and buying habits. This is why they customize solutions for each target business type – enterprise, small and medium businesses, and startups.

In this campaign, the Client’s main objective is to widen its smb and enterprise markets in the APAC region, and had two locations in mind to start with, Singapore and Australia. All they needed was an outsourced lead generation company that could provide a database and a multi-channel marketing tool to perfectly roll out the program.

Among a list of marketing companies that the Client looked at, Callbox stood out as the most experienced, and presented the most cohesive prospecting approach.