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SoftwareSingapore Gated

Expense Management Firm Builds A New Market Segment with Callbox ABM

45
Sales Appointments
252
MQLs
208
Social Media Connections

The Client

The Client provides an AI-powered expense management platform that analyzes spend data to automatically identify financial waste and misuse across the organization.

The Challenge

The Client has a broad market coverage, but was looking to grow specific segments and industries to reliably expand their reach around the globe. However, they lacked the tools that would carry out the best results for their goals, and getting mere lead generation service would not complete the scheme that they had in mind. So, among the list of marketing proposals that they were looking into, the Client chose the one with a holistic prospecting design from database building to lead management solutions.

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Campaign Details

  • Client Industry
    Software
  • Client HQ
    Paris, France
  • Client Location
    APAC, USA, France
  • Target Industry
    All, Priority: Technology, Consulting, Mining, Construction, Real Estate, Manufacturing, Healthcare, Logistics, and FSI
  • Target Location
    Singapore
  • Target Decision Maker
    Financial Controller, Digital Transformation, Procurement, Head of HR, Head of IT, CIO, CFO, CEO
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