The Client is a full service ERP solutions provider that sold and supported Acumatica, MS Dynamics Suite and Deltek ERP solutions across North America. It merged with another software giant in 2018, and has been providing a range of IT and software services since then.
Lines of Business
Managed IT, Software Rescue, Cloud Solutions
The Client’s team is composed of ERP Specialists, Application Experts, and IT Experts that leverage technology-enabled solutions in solving every type of problem that businesses face. Supporting these groups of specialists is an in-house team of sales and marketing staff that does both prospecting and closing tasks.
However, the rapidly increasing market competition and changes in customer buying behavior abated the Client’s lead conversion process as more time was spent on prospecting over nurturing and converting leads.
The Client decided to address the challenge by augmenting their in-house efforts with more advanced outsourced strategies.