client success story

Edge Cloud Leader Hit Target Leads with Callbox Account-based Marketing

Sales Qualified Leads
30
Marketing Qualified Leads
91
Follow-up
48
Industry
Software
Location
USA, EMEA, APAC
Headquarters
AZ, USA
Campaign Type
Lead Generation, Appointment Setting
Target Location
Hong Kong, Indonesia, Malaysia, Myanmar, Philippines, Singapore, Taiwan
Target Industries
e-Commerce, Media, Broadcasting
Target Contacts
CTO, Head of Technology, Head of Network, Head of Network Security/Infrastructure, Head of Security, Head of Product, Head of Procurement, Head of Broadcast, Head of e-Commerce, Head of Platform, Head of Innovation, CISO

The Client

The Client is a leading provider of digital assets that need fast, reliable, and secure processing and delivery. Its powerful edge services platform is able to help deliver on these expectations by leveraging its global private IP network, intelligent software, and world-class service and support.

The Challenge

The edge cloud services leader recently expanded its content delivery capacity in order to support the strong demand for online content. The expansion brought efficiency gains, but required further prospecting strategies to reach and engage target audiences that are most qualified to benefit from the Client’s services.

Results

Overall, the 6-month ABM Lead Generation & Appointment Setting campaign generated 30 Sales Qualified Leads, 91 Marketing Qualified Leads, 48 Follow-ups, and 342 Social Media Connections.

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