Edge Cloud Leader Hit Target Leads with Callbox Account-based Marketing
The Client is a leading provider of digital assets that need fast, reliable, and secure processing and delivery. Its powerful edge services platform is able to help deliver on these expectations by leveraging its global private IP network, intelligent software, and world-class service and support.
The edge cloud services leader recently expanded its content delivery capacity in order to support the strong demand for online content. The expansion brought efficiency gains, but required further prospecting strategies to reach and engage target audiences that are most qualified to benefit from the Client’s services.
Overall, the 6-month ABM Lead Generation & Appointment Setting campaign generated 30 Sales Qualified Leads, 91 Marketing Qualified Leads, 48 Follow-ups, and 342 Social Media Connections.