6 Month ABM Program Boosts Pipeline for Content SaaS Provider
Sales Qualified Leads
74
Marketing Qualified Leads
1286
Industry
Demand Generation
Location
New York
Headquarters
United States
Campaign Type
Lead Generation, Appointment Setting
Target Location
US and Canada
Target Industries
SaaS, Fintech, Healthcare
Target Contacts
CMOs, Digital Marketing Heads, Content Directors, Marketing Ops Leads, Sales Leaders
The Client
The Client is a US-based SaaS company specialising in interactive content creation for B2B marketers. Their platform empowers marketing and sales teams to build dynamic, data-rich digital experiences, ranging from reports and eBooks to proposals and microsites, without relying heavily on design or dev teams.
The Challenge
Despite a strong product-market fit, the Client faced challenges in generating outbound traction in key U.S. verticals, such as SaaS, fintech, and healthcare. Their internal marketing team lacked the resources to scale account-based outreach and connect with senior marketers responsible for content strategy and buyer engagement.
