Data Software Firm Collects Over A Hundred Potential Leads from Callbox Campaign
The Client is a data collection firm that provides an intuitive and comprehensive platform that gives users insights to gain the information needed to make real-life business decisions quicker, smarter, and more efficiently.
In this campaign, the Client wanted to focus on consumer packaged goods (CPGs), one of its prime solution offerings that aims to provide customers the ability to make data-driven decisions around pricing and promotions in real-time.
Furthermore, they wanted to educate potential customers on the shareability features of the product which allows both the CPG and retailer full visibility into the competitive pricing landscape, resulting in decisions on trade spend, promotional compliance, new item launches, and competitive threats in real-time and at the hyper-local level, as well as integration of out data with other data sources to improve analytic capability around price elasticity, the impact of promotions. etc.