Cyber Deception Firm Tops Go-To-Market Challenge with ABM Campaign
Sales Qualified Leads
50
Marketing Qualified Leads
362
Social Media Connections
558
Webinar Registrations
130
Industry
Software, Cybersecurity
Location
Asia Pacific, North America, EMEA
Headquarters
India
Campaign Type
Lead Generation, Appointment Setting, Webinar Marketing
Target Location
Australia, Indonesia, Malaysia, Philippines, Singapore, Thailand
Target Industries
Mining, Construction, Manufacturing, Transportation & Public Utilities, Finance, Insurance, Services, Education
Target Contacts
Chief Information Security Officer, VP for Information Security, Information Security Consultant, SOC Manager, Network Security Manager, Information Security Architect, Procurement Managers
The Client
The Client is a cyber deception platform that provides threat prediction, breach response, and related services for enterprises across the globe. Their solutions protect some of the most highly targeted organizations including leading financial institutions, critical infrastructure, and Fortune 500 companies.
The Challenge
The Client needed to test the waters in new geographies by gauging feedback to their messaging, and response to their product, which was critical to finalize their go-to-market (GTM) plan. So, they were on the lookout for marketing companies who could best provide their needs, primarily a list of contacts and a suite of outreach strategies that can help them reach more targets in different countries.
