Cyber Deception Firm Tops Go-To-Market Challenge with ABM Campaign

Cyber Deception Firm Tops Go-To-Market Challenge with ABM Campaign

400
MQLs
190
Follow-ups
451
Social Media Connections
Industry
Software
Location
Asia Pacific, North America, EMEA
Headquarters
India
Campaign Type
Lead Generation, Appointment Setting, Webinar Marketing
Target Location
Australia, Indonesia, Malaysia, Philippines, Singapore, Thailand
Target Industries
Mining, Construction, Manufacturing, Transportation & Public Utilities, Finance, Insurance, Services, Education
Target Contacts
Chief Information Security Officer, VP for Information Security, Information Security Consultant, SOC Manager, Network Security Manager, Information Security Architect, Procurement Managers

The Client

The Client is a cyber deception platform that provides threat prediction, breach response, and related services for enterprises across the globe. Their solutions protect some of the most highly targeted organizations including leading financial institutions, critical infrastructure, and Fortune 500 companies.

The Challenge

The Client wanted to test the waters for new geographies by gauging feedback to their messaging and response to their product which was critical to finalize GTM for their offering. They were considering a shortlist of companies who could best provide the services they needed. After a detailed evaluation, they saw Callbox to be the most equipped with the tools they were looking for, besides having a simple sales and marketing scheme, at a very efficient price.

 

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