Cyber Deception Firm Tops Go-To-Market Challenge with ABM Campaign
The Client is a cyber deception software company that provides threat prediction, breach response, and related services for enterprises across the globe. Their solutions protect some of the most highly targeted organizations including leading financial institutions, critical infrastructure, and Fortune 500 companies.
The Client wanted to test the market in new geographies. To finalize its GTM (go-to-market) plan, concrete data on customer feedback and impressions about their current messaging was needed, so they were on the lookout for a marketing company who could provide a target list of contacts and a suite of outreach strategies that can help reach more potential customers, covering all new target locations in the US.
After a thorough evaluation, the Client saw Callbox’s account-based marketing to be the most fitting approach for their expansion needs.