Multinational Tech Giant’s Search for A Lead Gen Partner Ends with Callbox
The Client is an American multinational company that focuses on artificial intelligence, search engine, online advertising and cloud computing, and provides OS, browser, and devices that businesses need to cloud-power their workforce.
Businesses outsource for many different reasons. Some opt to work with other industry providers to gain new skills and expertise, or to access innovative tools and technologies. Others want to adopt best practices that in-house resources cannot provide to bridge the knowledge gap.
The Client, despite being one of the top technology companies in the world, believes that in order to stay competitive and important in the market, one has to build strong partnerships with industry peers.
However, being on their partner list does not come easy. Prospective partners must have proven years of experience and present a holistic business approach that is beneficial both for the Client and its target customers.