Client Success Story
Niche Consulting Firm Gains Solid Foothold in High-Growth SG Market

Niche Consulting Firm Gains Solid Foothold in High-Growth SG Market

Sales Appointments
80
MQLs
145
Target Contacts Reached
145
Industry
Consulting
Location
Singapore
Headquarters
UK
Campaign Type
Lead Generation, Appointment Setting
Target Location
Singapore
Target Industries
Manufacturing, IT
Target Contacts
CEO, CFO, CTO, Founder, Director, Head of Innovation/Acquisition, Finance Manager

The Client

The Client is a multinational consulting company that offers intangible asset management and valuation services. The scope of their practice covers patents, copyrights, trademarks, and other forms of intellectual property. The company works with manufacturing and technology companies in Australia, New Zealand, the United Kingdom, and the United States.

The Challenge

The Client is looking to strengthen its presence in the Singapore market, where the rapid expansion in businesses’ intellectual property (IP) portfolios has created strong demand for many of the Client’s services.

Much of this growth has been driven by increased R&D activity in Singapore’s manufacturing, engineering, and technology sectors—which are also the Client’s main target industries.

To support their planned Singapore expansion, the Client has implemented a comprehensive marketing strategy that involves direct outreach with key decision makers from companies that strongly fit their customer profile.

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