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Cloud Consulting Firm’s Sales Outlook Drifts Higher with Callbox
21
Qualified Appointments
265
MQLs
8
Completed Leads
Industry
IT Consulting and Software Applications
Location
York, PA
Headquarters
York, PA
Campaign Type
Lead Generation, Appointment Setting
Target Location
York, PA
Target Industries
Manufacturing, Distribution, Professional Services, Microsoft Dynamic Users
Target Contacts
IT Manager, IT Director, CIO, CTO
The Client
The Client provides industry-specific implementation, training, and consulting services for Microsoft Dynamics AX and Microsoft Dynamics CRM. Its target accounts include medium- to large-sized business in North America and the Caribbean. The Client is a Microsoft Cloud Solution Provider and a Microsoft Gold-Certified Partner.
The Challenge
Being a small company (with only 35 employees), the Client clearly needed some outside help carrying out many of its marketing activities. Past experience has taught the company that its small team of in-house sales reps was best deployed following up qualified leads and nurturing opportunities, instead of spending a great deal of their time prospecting.
