Capturing Advertisers for Upscale Direct Mailer [CASE STUDY]

Capturing Advertisers for Upscale Direct Mailer

600+
Sales Appointments
1000+
MQLs
2000+
Net New Prospects
Industry
Marketing and Advertising (Homeowner-targeted Direct Marketing)
Location
Tampa, FL, United States
Headquarters
Tampa, FL, United States
Campaign Type
Lead Generation, Appointment Setting
Target Location
USA
Target Industries
B2C Companies (Home improvement products and services, etc.)
Target Contacts
CMO, Marketing Manager, Marketing Director

The Client

The Client is a $50 million direct mail company delivering upscale prospects to advertisers of high-end products and services. They link people in upscale owner-occupied homes with the products and services they desire. The Client produces and mails decks of eye-catching, full-color, glossy postcards to this highly desirable, yet difficult-to-target, demographic.

The Challenge

Despite its huge client base and nationwide coverage, the Client needed a partner to provide them with a steady flow of advertisers. More advertisers would mean keeping their mailings updated with the latest product and service options to affluent homeowners. With someone handling the search for advertisers, the Client could then speed up the sales cycle and focus their efforts on mailings.

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