Callbox Unleashed Sales Opportunities for Cloud Computing Pioneer

The Client

The Client pioneered the Cloud Computing revolution, establishing the world’s first company dedicated to delivering business applications over the Internet. Currently, they provide an integrated business solution that includes cloud-based financials/ERP, and omni-channel commerce software that runs the business of more than 26,000 customers worldwide.

Lines of Business
ERP, Accounting Software, Global Business Management, CRM, Human Capital Management, Professional Services Automation, Omnichannel Commerce, Analytics & Reporting

The Challenge

ERP enables organizations to collect, store, manage and interpret data from different business functions which enhances efficiency, and facilitates error-free transactions. These promising benefits however failed to attract customers at first because the  implementation process required changes in the current business scheme which could likely disrupt business rules, data semantics, and decision centers.

Being fully aware of the market’s initial reaction to ERP, the Client came up with a holistic three-phase approach that comprised consulting, implementation and support to gradually implement the change, and took marketing alternatives to best position the product’s value proposition to target customers.