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Case Study
Callbox Telephone Survey “Primes the Pump” for Market Expansion
Client
- Manufacturing
- USA, Singapore, Denmark
- HQ: Denmark
Target Market
- USA-wide
- Commercial Buildings, F&B, Agriculture, Mining, Pharmaceuticals, Water solutions, Manufacturing, Industrial, Automotive, Marine, HVAC OEM, Family homes
- Procurement Manager, COO, Chief Supply Chain Officer, VP for Operations/Manufacturing/Logistics, IT Director, Director of Planning, Inventory Director, VP of Business Intelligence
1,625
SALES QUALIFIED LEADS
135
MARKETING QUALIFIED LEADS
1,625
COMPLETED RESPONDENTS
The Client
The Client is a pump manufacturing and mechanical engineering firm, which produces and markets various types of pumps for buildings, industrial facilities, OEMs, water supply, and other uses, and currently operates in 55 countries with a total workforce of more than 19,000 employees and annual revenues of around $3.9 billion.
The Challenge
As part of the company’s planned expansion push into a number of North American markets, the Client initially commissioned a phone survey to uncover areas of risk and opportunity.
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