Callbox Remodelled Success For Interior Design Expert
• Remodelled Client’s outdated and inaccurate database
• Optimized use of the Lead Nurture Tool for lukewarm leads
• Leveraged SMART Calling which expedited the sales process
RESULTS AND RETURN ON INVESTMENT
The first 4 weeks of the campaign generated 8 leads. Another 8 leads were generated by the 8th week and as more contacts were completely profiled, 8 more were gathered by the 12th week which summed up to a total of 24 leads for the first campaign period – just right on target.
By the time the second campaign period commenced, the team was more familiar and confident in handling the campaign, as confirmed by the 9 leads that were generated in the first 4 weeks, another 9 by the 8th week and yet another 10 by the time the campaign concluded in the 12th week, bringing the total to 28 leads for the second campaign period.
All in all, the two campaign periods produced 52 leads, a result far beyond what the Client could have designed for themselves.
The success of the two campaigns built the Client’s trust with Callbox, not only leading to the Client’s decision to run another campaign in 2018 but referring three large companies which were all converted into warm proposals by the Callbox team.
THE CALLBOX SOLUTION
1. Callbox’s customer profiling service rehabilitated the Client’s list.
2. Initial copies were sent to current email addresses and responses were tracked real time.
3. Active emails from prospects who responded, clicked links and visited the Client’s company website were saved for follow up calls.
4. Bounces were also filtered and saved for follow up calls for the agents to update as they speak with the prospect.