Callbox Prints Out Success For ICT Leader
Client
- ICT
- Singapore
- HQ: Singapore
Target Market
- Singapore & Hong Kong
- Any business with printing needs with main focus on Financial Institutions & Manufacturing Plants
- IT Manager, HR Administrator, Procurement/Purchasing Manager, Buyer, Office Administrator, General Manager, Person-In-Charge of printers and photocopies
The Client
The Client is an ICT firm, and the largest HP partner in Asia, providing IT Support (Outsourcing), Cyber Security Solutions, Cloud Solutions & Services, IT Infrastructure & System Integration Services.
The Challenge
The Client consistently delivers the best print and copy solutions for their customers – a potent commitment which brought them successes in revenue and customer care since the company’s inception in 2005.
But as years passed, market competition has become tougher and the primal revenue target of 20% per year showed a dramatic decline in recent years, dipping to only 13%-15%. Due to this decline, the Client felt the urgency to strategize in some areas of the business to regain what they’ve lost.
Immediately, it acted on the issue by taking the next best step – to look for an outsourced lead generation partner.
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