Callbox Powered Solar Leader’s Customer
Base That Beat Industry Setback
150 Appointments
85 Requests for Information
96 Follow-ups
585 Social Media Connections
Industry
Solar
Location
US
Headquarters
US
Campaign Type
Lead Generation & Appointment Setting
Target Location
Nevada, Texas, Utah
Target Industries
Schools, Government Offices, Multi-Megawatt Solar Farms & Residential
Target Decision Makers
Directors, Managers, School Heads, Owners
The Client
The Client is a leading designer and installer of residential and commercial solar systems that help customers realize the cost savings and benefits of their product. They partner with local businesses to become consistently efficient in providing clean energy solutions which makes them one of the region’s top solar companies.
The Challenge
The year 2012 was the best and the worst year for the solar industry as consumer demand on renewables increased, but pricing and integration problems were obstacles to greater deployment. However, this did not keep the solar leader from reaching its goals. Focusing on its strength to drive profit amid ebbing system prices, the Client opted to outsource its logistics with third-party providers, and Callbox for its marketing efforts to boost customer acquisition.
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