client success story
Callbox Partnering for Sales Increase in Sydney IP Services [CASE STUDY]

Callbox Multi-Channel Marketing Program: Partnering for 33% Sales Increase in Sydney IP Services

SALES QUALIFIED LEADS
72
MARKETING QUALIFIED LEADS
57
SOCIAL MEDIA CONNECTIONS
216
Industry
IT
Location
Australia
Headquarters
Australia
Campaign Type
Appointment Setting
Target Location
NSW, Australia
Target Industries
SMEs, 10-500 Employees, 2M Revenue
Target Contacts
Office Manager, Gen. Manager, Managing Director, ICT Manager/Director, IT Manager, Communications Manager

The Client

The Client is an Australian-owned cloud, data centre and connectivity provider, specializing in enterprise cloud, robust data centres, managed connectivity solutions and multiprovider internet services, with a network that spans through Australia points of presence in five states.

The Challenge

The Client partnered with Optus to wholesale Internet Protocol (IP) Services to middle-tier ISPs and voice service providers in Queensland, and extended its market to Sydney. The Sydney operation did quite well in the first five years, but later scaled down as in-house sales and marketing schemes became ineffective in acquiring new customers, barely drawing ROI. The Client knew that in order to increase their client list, they needed more advanced sales and marketing methods and tools, but such requirements further led them to another challenge: lacking the best tactics and tools that would scale up the sales numbers.

download the full story

Fill up our form below and you’ll be able to read in-depth strategies and tools that contributed to the campaign’s success based on the Client’s challenges and goals.

We keep any info you share with us private and confidential. For more on how we process and protect your data, please review Callbox’s Privacy Policy