Client Success Story
Callbox Webinar Event and ABM Campaign Mined Success For Jewelry ERP

Callbox Webinar Event and ABM Campaign Mined Success For Jewelry ERP

ERP Software
Middle East
Campaign Type
Appointment Setting
Target Location
Target Industries
All relating to retail, wholesale, and manufacturing of gold and other precious metals, diamond and other precious stones
Target Contacts
Shareholders, Managing Director, CEO, CFO, IT Manager, Accountants

The Client

The Client is a 25-year old technology solution and business consulting provider, and a Microsoft business partner who largely carries Microsoft dynamics products in the Middle East.

The Challenge

The Client started to provide technology and business solutions more than a couple of decades ago, and has built a huge database of customers despite the challenges encountered.

They recently launched an ERP software for jewelries that would provide reports that are useful in increasing business profitability. However, the target market was quite conservative, not easily convinced to engage in software solutions for business advancement, and still preferred to do business the old way like word of mouth and inbound.

That became one big challenge for the Client which impacted customer acquisition and expansion, and eventually called for external assistance. This made the Client decide to outsource lead generation and appointment setting campaigns from a third party provider.

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