client success story

Callbox Webinar Event and ABM Campaign Mined Success For Jewelry ERP

ERP Software
Middle East
Campaign Type
Appointment Setting
Target Location
Target Industries
All relating to retail, wholesale, and manufacturing of gold and other precious metals, diamond and other precious stones
Target Contacts
Shareholders, Managing Director, CEO, CFO, IT Manager, Accountants

The Client

The Client is a 25-year old technology solution and business consulting provider, and a Microsoft business partner who largely carries Microsoft dynamics products in the Middle East.

The Challenge

The Client started providing technology and business solutions more than a couple of decades ago, and has acquired a substantial database of customers despite some challenges encountered in their marketing and sales processes.

In 2014, the Client launched an ERP software product aimed at jewelry companies. The new platform improves data collection and reporting systems for better BI capabilities. However, the target market was mostly made up of technologically-conservative companies which were typically reluctant to adopt solutions similar to what the Client was offering.

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