client success story
Callbox Locks Up the Leads for Giant Insurance Broker [CASE STUDY]

Callbox Locks Up the Leads for Giant Insurance Broker

Sales Appointments
40
MQLs
191
Records Profiled
15,344
Industry
Financial
Location
Hong Kong
Headquarters
Singapore
Campaign Type
Lead Generation, Appointment Setting
Target Location
Singapore
Target Industries
Corporate Benefit, Corporate Risk Insurance
Target Contacts
HR Managers, Finance Managers

The Client

The Client, based in Singapore, is the largest privately-managed insurance broker in the world with offices in Hong Kong, Beijing, Malaysia, the Philippines, Thailand, and South Korea.

The Challenge

The Client has an in-house team in Hong Kong which supports its marketing activities in Asia, seeking prospects of S$20M companies. In order to increase the volume and value of sales, the Client needed to build an intelligent prospecting campaign focused on sales-ready prospects. Since it lacked commercially available data to support this activity, the Client partnered with Callbox to segment its market and create a database of targeted prospects.

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