The Client is an American multinational technology company based in Seattle, Washington, which focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence, and is one of the Big Five in the U.S. information technology industry, along with Google, Apple, Facebook, and Microsoft.
Lines of Business
Online Store, Third Party, AWS Revenue, Subscription, Physical Store
Looking at a long list of lead generation providers, the Client needed to narrow down to just a few, and had to do an in-depth comparison to see who could best serve their needs.
Concerns on language barriers in some target locations also factored in choosing a marketing partner which later limited their priorities to Profiling and Telemarketing.
Callbox’s rich experience and broad geographic coverage however made the e-commerce giant come to a decision on who to work with for lead generation and webinar campaigns to widen their APAC and UK markets.