Callbox Fueled Supply Chain Solutions Leader’s Race to Success
The Client saw that the competition in the fast-changing logistics industry was becoming intense as more and more industry players joined the race, and felt the need to become more aggressive and go further down the track – increase brand awareness and widen their reach in the ASEAN market. However they lacked the energy – the marketing strategy that would fuel them in running the course. Callbox had the answer.
THE CALLBOX SOLUTION
The Callbox team leveraged their multi-channel marketing program and carefully strategized to achieve the best results from each element – voice, email, social, web, and mobile. Concurrent with the daily calling was the customer profiling activity – updating company name, contact name, address, phone and mobile numbers, email and social media accounts and industry category or SIC code. As more contacts were updated and verified, more meaty DM conversations transpired. These conversations gave the Client a better opportunity to analyze customer needs, anticipate challenges, design options and set up contingency plans.
Another factor was the increase in volume of email communications delivered and received – references that bore relevant information on the Client’s fast, reliable, and cost-effective logistic solutions. The email marketing has made the Client’s brand more known to a larger target audience which apparently drew email replies from interested prospects.
Appointment setting was boundless – the caller was given the options of either booking an office appointment or setting a phone meeting (whichever is preferred by the prospect) anytime during business hours. Such flexibility drove a good, increasing number of highly-qualified leads for each campaign month.
Callbox’s multi-channel marketing program delivered a total of 37 appointments for the Singapore campaign, and 13 for the Malaysia campaign. In addition to the satisfactory number of high-converting appointments generated, the following successful results were achieved from the multi-channel marketing program:
- Customer Profiling improved data quality and increased accessibility for the Client to engage with a much targeted audience.
- Email Marketing boosted brand awareness and heightened interest among target customers.
- Appointment Setting widened their market reach and accelerated lead acquisition by 25% in the ASEAN market.
This global supply chain solutions provider is a strong and powerful leader in the logistics industry, empowered to compete, innovate and fearlessly take risk at any course of the business.
Callbox’s multi-channel marketing program has indeed energized the Client’s aggressive campaign to run faster and finish off with a more targeted database, boosted brand awareness and widened market reach in the supply chain solutions industry race.