client success story
Successful lead generation campaign image for Callbox Fueled Supply Chain Solutions Leader’s Race to Success

Callbox ABM Fueled Supply Chain Solutions Leader’s Race to Success

Sales Appointments
157
MQLs
67
Social Media Connections
387
Industry
Supply Chain
Location
Singapore
Headquarters
Hong Kong
Campaign Type
Lead Generation, Appointment Setting
Target Location
Singapore, Malaysia
Target Industries
Apparel and Accessories, Furniture Stores, Family Clothing Stores, Plastics Products, Drugs, Drug Proprietaries, and Druggists' Sundries, Book Stores, Electronic Components, Knit Outerwear Mills, Semiconductors and Related Devices, Electrical Equipment and Supplies, Household Refrigerators and Home and Farm Freezers, Electronics, Healthcare, Footwear & Apparel, Retail, Food & Beverage, FMCG
Target Contacts
Procurement Manager, COO, Chief Supply Chain Officer, VP for Operations/Manufacturing/Logistics, IT Director, Director of Planning, Inventory Director, VP of Business Intelligence

The Client

The Client is a strong and powerful supply chain solutions leader in the logistics industry, empowered to compete, innovate and fearlessly take risks at any course of the business. It is one of the three interconnected networks by a global 30-year old sourcing company that has anchored long-term clients from the Retail, FMCG, Footwear & Apparel and Food & Beverage industries.

The Challenge

Competition in the logistics industry intensified as more big time players joined the race. This made the Client realize the need to go further down the track by increasing brand awareness and widening their market reach. However, they didn’t have the right marketing strategy that would fuel them in running the course. After looking at a list of possible lead generation partners, Callbox stood out as the most qualified to provide both the list and the tools that they needed.

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