How Callbox ABM Came To Be A Market Breakthrough for a Health Insurance Startup

The Client

The Client is a one-size fits all health insurance provider who is driven by 3 guiding principles: technology, data, and design, that continues to serve SMEs and the non-employed sector through tech-driven solutions such as Employee Benefits Management, Process & Claims, Cashless Claims Transactions, and Custom Benefits Management.

The Challenge

The Client is driven by its unique guiding principle which is to provide custom health insurance to those who could hardly have a maximal insurance package. In fact, they did not put up the company for business, but to revolutionize the health insurance platform based on their personal experience which is the loss of loved ones due to high healthcare costs. But, the influx of new accounts made them decide to redesign their offers and fully operate as a business.

Getting employee benefits right and affordable can be challenging for a startup like the Client in a space where large players dominate with A1 offerings. One needs to have the right targets and the best tools to grow the business the way it should be. Having these goals in mind, but with minimal capacity to carry them out, the Client decided to look for a lead generation partner who possesses both the tools and the process to support their growth objectives.