Global Printing Manufacturer Hits Home Run with Callbox Profiling Campaign
Client
- Printing
- Singapore
- HQ: USA
Target Market
- Singapore, Australia, Malaysia, Philippines, Thailand, South Korea, India, USA
- Construction, Automotive, Electronics, Pharmaceutical, Medical, F&B, Industrial
- Primary: Production Managers, Maintenance Managers and Purchasing/Procurement Managers Secondary: Operation Managers, Facilities Managers and Finance Managers
The Client
The Client is a global manufacturer of coding, printing and laser marking products, fluids, and accessories for the product identification industry. The company has over 325,000 units installed worldwide, serving 135 countries, and is widely considered as an expert in continuous ink jet (CIJ), laser marking, thermal inkjet (TIJ), thermal-transfer overprinting (TTO), case coding and labeling, and wide array printing.
The Challenge
The Client wanted to cleanse their Asia Pacific list which contains more than 10,000 contacts, most of which are obsolete and inaccurate. The campaign was to zero-in on the manufacturing industry, using Customer Profiling for basic information such as name, job title, company, address, phone and email. This also includes segmenting the list according to each contact’s location in the Asia Pacific region.
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