Client Success Story
Global Printing Manufacturer Hits Home Run with Callbox Profiling Campaign

Global Printing Manufacturer Hits Home Run with Callbox Profiling Campaign

Campaign Type
Lead Generation, Data Profiling
Target Location
Singapore, Australia, Malaysia, Philippines, Thailand, South Korea, India, USA
Target Industries
Construction, Automotive, Electronics, Pharmaceutical, Medical, F&B, Industrial
Target Contacts
Primary: Production Managers, Maintenance Managers and Purchasing/Procurement Managers Secondary: Operation Managers, Facilities Managers and Finance Managers

The Client

The Client is a global manufacturer of coding, printing and laser marking products, fluids, and accessories for the product identification industry. The company has over 325,000 units installed worldwide, serving 135 countries, and is widely considered as an expert in continuous ink jet (CIJ), laser marking, thermal inkjet (TIJ), thermal-transfer overprinting (TTO), case coding and labeling, and wide array printing.

The Challenge

The Client wanted to cleanse their Asia Pacific list which contains more than 10,000 contacts, most of which are obsolete and inaccurate. The campaign was to zero-in on the manufacturing industry, using Customer Profiling for basic information such as name, job title, company, address, phone and email. This also includes segmenting the list according to each contact’s location in the Asia Pacific region.

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