The Client is known as the world’s leading logistics company, operating in 220 countries and territories, helping organizations to cross borders, reach new markets and grow business.
Lines of Business
Warehouse Solutions, Transport & Distribution, Contract Logistics
Being a global logistics leader for more than 50 years, the Client has a full stack of clients worldwide. However, as part of their PR and marketing strategies, it regularly holds live events for different reasons such as product or service launches, awards, and symposiums.
In this campaign, the Client aimed to amp up its Singapore market in order to stay ahead in the competition, seeing more headquarters of logistic companies spawn in the Lion city. And in order to expedite the project, the Client outsourced with Callbox to help them run lead generation and events campaigns.