Client Success Story

Malware Hunter Captured More SQLs with Multi-Channel ABM

Social Media Connections
Software, Cybersecurity
Campaign Type
Lead Generation, Appointment Setting
Target Location
Australia, New Zealand
Target Industries
Wholesale Trade, Retail Trade, Finance/Insurance/Real Estate, Services, Public Administration, Transportation and Public Utilities, Manufacturing, Construction, Mining and Agriculture/Forestry/Fishing, Healthcare, Multinationals
Target Contacts
IT Director, CTO, CIO, Desktop Manager, IT Security Manager, Security Architect, CISO, Desktop Administrator

The Client

The Client is one of the trusted names in cybersecurity in the IT industry, providing Next-Gen Antivirus, Enterprise Class Protection, Detection, and Remediation, Advanced Server Protection, Cloud-Based Security Management and Services Platform. They are a team of bold malware hunters, software engineers, and security industry veterans, and their innovative technology has been awarded six patents since inception

The Challenge

Apart from market expansion, the Client also needed to further educate their target customers that their anti-malware tool does more than just removing known viruses, but can isolate and remove trojans, block or flag malware, and detect threatening files and behaviours that are common in viruses.

Although they regularly send out updates about their product, and regularly hold online and in-person events, the cybersecurity leader still opted to hire a third-party lead generation company to help them speed up  information dissemination to potential customers, to generate quality leads that are highly convertible to sales in order to grow their customer base.

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