The Client is a leading provider of strategic intelligence and builder of platforms in the financial industry, running regular programmes around the world and operates on four closely related verticals: editorial, research, forums, and academy.
The Client regularly hosts live events in different countries that stage a wide range of financial products and services designed to build intelligence for their global market. They believe that meeting their customers face to face is the best way to form ideas of how to help them plan and expand their business.
But, these in-person events have slowly become quite impractical due to low conversion rates delivered, considering the time and money spent on travel and logistics. This made the Client consider hosting online events instead of doing it live from one location to another.